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Delikat Chocolate Branding & Logo Design
Project type
Branding, Illustration, Packaging design , logo design
Date
2022
About
The Story
Delikat is an organic chocolate brand that artfully blends rich cocoa with rare and exotic flavors. The name Delikat—a Danish word meaning delicate—captures the essence of the brand: refined, elegant, and a touch foreign. A playful fusion of “delicate” and “cat,” the name evokes curiosity, charm, and a sense of layered sophistication, much like a cat’s personality. It also subtly nods to the word delicacy, highlighting our commitment to creating indulgent treats for discerning palates.
Consumer Profile
- Age Group: 21 to 55 years
- Urban - cosmopolitan individuals living in tier-one metropolitan cities
- Gender-neutral/unisex targeting
- Individuals with a refined palate and an appreciation for boutique, artisanal products
- Upper-middle to high-income earners who seek quality over quantity
- Well-traveled, culturally aware consumers who value both indulgence and authenticity
