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Delikat Chocolate Branding & Logo Design
Project type
Branding, Illustration, Packaging design
Date
2022
About
The Story
Delikat is an organic chocolate brand which specializes in combining cocoa with flavors of flowers and other natural elements.
- 'Delikat' means delicate in Danish, so it's a borrowed foreign term.
- Delicate + cat combined creates 'Delikat' which sounds unique and playful. It also reminds customer of the term delicacy which is what our brand is ultimately about.
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Consumer Profile
- Working adults aged between 21 and 55
- Cosmopolitan population from tier one metropolitan cities
- Unisex
- Consumers with acquired and boutique taste
- Upper-middle to middle income consumers
- Consumers with disposable income
