Concept Art, Art Direction, AI

2023

Branding for 'Kritvir' was a group project produced during Hackathon which is an annual event hosted at Ecole Intuit Lab once a year.

During this event, all the students of the campus are divided into groups and are given a common brief to work on which needs to be completed by staying up all night on campus and presented in front of a jury the next morning.

The year is 2063 and humanity is edging towards extinction . Many parts of the country are completely submerged in water. There is widespread famine and poverty. Widespread disease and hazardous air quality has killed millions of people, especially in the countries close the equator.

India, at this point, is one of the countries in the world with a significantly low population. There is immense dearth of food and safe drinking water. Various governments around the world have been usurped by 'radical anarchist and extremist groups. Humanity itself has reached the tipping point where people lack hope and live in fear.

India is one of the few countries in the world that has managed to prevail societally due to an effective anarchic-syndicalist group called 'Kritvir' that rose to prominence due to its charismatic leader, known as the emancipator.

The Indian army is also completely under the emancipator's command including the crucial four pillars of society and the various departments/ ministries of India.

Coming up with the name : kritvir - The name was an inspiration from the life cycle of Kali yuga where kriti yuga is the first yuga in the yuga cycle and was seen as a phase of hope, harmony and heroism. The second part of our name comes from the name 'veer' which means brave or daring. Since the emancipator sees himself as the pure god-like savior of the nation, we wanted a name which portrays a larger than life persona.

Personifying the emancipator - He is purity himself, he is god. He covers his entire face in a white cloth, the color of purity. He is larger than life, the savior of his nation and only he decides what is good and what is bad. To go against him, you go against god. There is truly no purity without unity!

Designing the logo of kritvir.

Choosing font & color pallet, art direction and branding.

Designing the iconography of the various departments of India which are under the control of the emancipator and his cult.

2 Digital paintings done on photoshop to showcase the environments of an destroyed apocalyptic India.

AI rendered environments using Dall e and Midjourney

Hand drawn sketches and paintings to show the characters and dress code.

Mockups of artillery, transport and posters.